Pinsey S.A.
Nobody wants a controlled explosion beside their building. What they want is for nothing to happen at all.
Pinsey's work is measured in centimeters. Charges calculated per hole, vibration limits agreed with neighbors before the first drill, engineers signing off on each plan. The brand carried none of that. A logo untouched since the company started, a site built to exist rather than to explain, and a first impression that undersold every job behind it.
We started from the buying decision, not the logo. Before price, a site manager asks about control: who holds the licenses, who has done it beside an occupied building, who answers when a neighbor calls.
The hard part was the logo. It had been on truck doors since day one, and that recognition is an asset. So we corrected it instead of replacing it: [proportions fixed, the mark redrawn for small sizes]. Newer, not new.
"Before, we had to explain what we did over the phone. Now, the caller already knows, and the conversation starts with the specific work."
Marcos
[CEO - FOUNDER PINSEY S.A.]